Hyundai builder tool redesign

Project

Tool Redesign

Role

UX/UI Lead

Year

2025

Research

Data science

22% engaged with special offers

20% engaged with inventory

Competitor analysis

11/14 included monthly payments

3/14 included live inventory counts

Heuristics evaluation

User control and freedom - fail

Flexibility and efficiency of use - fail

User interviews

8/9 concerned about availability

7/9 interested transparent pricing

Key findings

Build and inventory disconnect

Shoppers want a way to understand how their build selections are affecting the available matching inventory.

Missing personalized pricing

Shoppers are struggling to understand the monthly payments associated with their build.

Lack of vehicle details & info

Shoppers are looking for more selector details to assess value and justify price adjustments.

Designing

Wireframes

Three unique builder layout wireframes were created. Each option was inclusive of a visualizer, selector section, and persistent payment / inventory elements.

Prototypes

All three options were prototyped in order to test early in the design phase.

Testing

Key insights

Preference for layout option 1.

Signs of improved understanding around implications of build selections on price & inventory.

Indications that users were missing the ability to compare trims at the start of the experience.

Final product

Live inventory count

Ensures users understand how build selections affect inventory availability.

Monthly payment estimates

Give users real time insights into how build selections affect their monthly payment.

Enhanced interactions

Improved navigation, builder categories, & informational tooltips increase ease of use.