Hyundai inventory redesign

Project

Tool Redesign

Role

UX/UI Lead

Year

2025

Research

Data science

89% visit multiple VIN details pages

80% return to model select

Competitor analysis

4/12 utilize dynamic filtering

6/12 allow users to save inventory

Heuristics evaluation

User control and freedom - fail

Error prevention - fail

User interviews

7/8 wanted to see monthly payment info

6/8 would like the ability to compare

Key findings

Insufficient search tools

Shoppers need additional filters and sort options to efficiently evaluate inventory options.

Inability to compare

Shoppers are looking for a way to compare features, options, and pricing related to their VINs of interest.

Missing personalized pricing

Shoppers are struggling to understand the monthly payments associated with the inventory results.

Designing

Wireframes

Five unique card layout wireframes were created along with three options for the quick-view layout.

Prototypes

Prototypes for all card types as well as quick-view options were created for testing.

Testing

Key insights

Users struggled with understanding the relationship between models, trims, packages, & options.

Users preferred an inline quick view experience vs a modal experience as it allows them to stay within the context of the results page while reviewing additional details.

Final product

Robust filtering tool

Allows users to cross shop models and more precisely narrow down inventory of interest.

Addition of compare

Improves understanding of differences between VINs.

Monthly payments

Provides the pricing type that is most relevant to the user.