No US competitors at time of project that had a range calculator on their site.
Lack of range comparability
Non-competitor and international tools do not allow for easy compare of ranges across trims.
Designing
Wireframes
3 unique estimator layouts were created during the design phase of the project.
Prototypes
All 3 estimator options were prototyped to allow a tester to launch the trim view and adjust settings.
Testing
Key insights
Providing shoppers with a card based layout with quick access to the trims selecting preformed the best for for both overall preference and understanding.
Final product
Visual input feedback
Enhanced filtering tool allows users to cross shop models and precisely narrow down inventory of interest.
Side by side trim calculations
Trim view allows the user to continue to calculate, but in a more extensive view to best compare trims that they are interested in.
